PROJECT INTRODUCTION
The spatial design project of “Gratitude gift from Jiangbao” is located in Xinjiang, China. The scheme centers around the core concept of “Please take away Xinjiang’s gratitude that spans mountains and rivers”. Through spatial creation, it conveys Xinjiang’s eulogy of nature, healthy authenticity, and cultural connotations, allowing customers to immerse themselves in the deep affection of the land embodied in “Gratitude gift from Jiangbao”, and creating a distinctive consumption scene that integrates display, experience, and sales.
The space adopts a symmetrical layout, with the central display area as the visual and functional core, extending to the shelf areas on both sides, guiding customers to shop in an orderly manner. Meanwhile, it strengthens the sense of spatial order and ritual, conforming to the emphasis on “etiquette” in Xinjiang culture. The central display area uses a multi – layer stepped display to simulate the layers of Xinjiang’s mountains and rivers, echoing the theme of “gratitude that spans mountains and rivers”; The display platform is designed with a golden frame and a green panel, incorporating the natural color elements of Xinjiang (Tianshan Green, Gobi Gold) to enhance regional recognition.
「 Display of design renderings 」
On both sides of the space, the golden stainless steel carved shelves extract elements of traditional Xinjiang architecture and decorative patterns, conveying the charm of Xinjiang’s diverse cultures. The shelves have clear layers: the bottom layer can be used for storage, the middle layer displays main products, and the upper layer shows image products. Matched with packaging of a unified style, they strengthen the brand’s visual output.
The slogan “Please take away Xinjiang’s gratitude that crosses mountains and rivers” on the ceiling echoes the brand’s original intention of conveying Xinjiang’s sincere feelings. It elevates the shopping behavior into an emotional interaction of “conveying gratitude” and endows the consumption with cultural value. Combined with the concept of “Jiangbao’s Gift of Gratitude” mentioned earlier, it strengthens the brand story and cultural output.
In terms of lighting design, a mode of soft lighting for the entire space + spotlighting for key areas is adopted. It creates a bright and transparent shopping environment to showcase products clearly. Spotlights are used in the central display area and the high – end product area to strengthen the focal points, highlight the sense of product quality, simulate the imagery of Xinjiang sunlight “tempering” the products, and echo the concept of “Golden 45°・Origin of Xinjiang’s Land”.
Through the sense of order in spatial layout, the localization of colors and materials, and the immersive integration of cultural symbols, a distinctive store is created that not only aligns with the brand positioning of “Jiangbao’s Gift of Gratitude” but also conveys the natural, healthy, and cultural values of Xinjiang. From the moment customers step into the space, they embark on a consumption and cultural experience journey of “taking away Xinjiang’s heartfelt intentions”.
「 Floor plan 」
「 Comparison diagram before and after design 」
「 Brand Core Values 」
「 Brand positioning 」
「 Gratitude gift from Jiangbao – Mission – 」
「 Gratitude gift from Jiangbao – Vision – 」
「 Gratitude gift from Jiangbao – Values – 」
「 Gratitude gift from Jiangbao – Slogan – 」
「 LOGO Design Schema 」
「 Gratitude gift for Jiangbao – Gift box – 」
「 Gratitude gift from Jiangbao – Handbag – 」
「 Gratitude gift for Jiangbao – Barrier – 」
Wish Jiangbao a smooth journey ahead as a token of appreciation!
