• Project Name:Tea Beverage Design for Linyi Commune Production Team
  • Project Type:Leisure drinks
  • Location:Jiefang Road and Balamiao Street, Linyi, China
  • Project Area:50㎡
  • Director:刘柯 Louise Liu
  • Team Members:John Pang 、Kaley Wang 
  • Main Materials:Stainless steel plate, line light, acrylic

Linyi Commune Production Team’s Five Grain Milk Tea is believed to have been heard of by many tea enthusiasts, and many people also love this brand. The products of the Commune Production Team’s Five Grain Milk Tea are of good quality and rich in taste. The production team insists on craftsmanship in making products, creating many novel and delicious drinks that consumers love. The five grain milk tea produced by the commune production team has gained the favor and pursuit of many beverage enthusiasts with its unique brand advantages. The market is very hot, and the quality of the commune production team’s five grain milk tea products is guaranteed, green and healthy, making it a leader in the beverage industry. It is precisely with these numerous advantages that the franchise stores of the commune production team’s Five Grain Milk Tea are spread all over the country, and their presence can be seen in many large, medium, and small cities.

Design concept: How to reflect the core values of the tea drink production team of the commune through brand visual design. In the increasingly popular cultural context, taking spacecraft as a prototype, the design fully integrates elements of the times, reflects the concept of time and space, and is more in line with the image, life, and work attitude of young people. With the spirit of the red concept, red quality milk tea is achieved.

This plan takes a spacecraft as the prototype and creates a new visual effect through modification and innovation. When entering the space, the traffic flow and area division are clear at a glance, and the combination of details should not only cater to the overall atmosphere, but also break through the rigid pattern with soft lines. On top of this, lighting rendering is added to make the space design unique.

The minimalist design style, combined with the circular aperture at the top, makes people feel like they are in a future world. The ubiquitous light bands may seem chaotic, but in fact, every line is just right, like adding a few unique rhythms to a simple and flat sheet music out of thin air.

This plan adopts red as the main tone, emphasizing warmth. In the design, it reflects the spirit of the commune production team to carry forward the red concept and carry out the five grain milk tea to the end, fully integrating elements of the times, in line with the confident image of modern young people, and giving people a mysterious overall characteristic.

Many people come to milk tea shops or coffee shops not because they really want to have a cup of milk tea, but because their intention is not to drink, but to find three or five friends to chat in an elegant and quiet place. Therefore, the design of milk tea shops creates a comfortable, relaxed, elegant, and romantic atmosphere. Arrange exquisite accessories to allow customers to fully experience a comfortable atmosphere.


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